Design Lead at Arcual.com
Since 2023 I have been a design lead responsible for the shape of the product build for artists, galleries and art fairs. Besides that I am also responsible for a small design team (graphic designer, copywriter and researcher).
Arcual, founded in 2022 by MCH Group, the LUMA Foundation, and BCG X, is transforming the art world with a blockchain platform built specifically for the art world.
UX/UI designer toolbox
Research
Exploration research
Customer interviews
Analysis of competition and benchmarking
Feedback analysis
Design areas
Jobs to be done
Wire-frames and feasibility study
Figma Prototyping
Design System design and development
Design team management
Tools
Paper & Pencil
Figma
Google Analytics, Notebook LM, Slides
Multiple personas, jobs to be done, user journeys
At Arcual I am responsible for multiple user journeys:
- Artists
- Art Galleries who operates individually or join art fairs as exhibitors
- Art Fairs
- Art Collectors and Buyers
Multiple personas, jobs to be done, user journeys
I am responsible also for development and maintenance of Design System based on Neon.
Arcual Design System:
- Is based on Figma Variables
- Supports Dark and Light mode through Tokens
